Answer: when you walk through the mall and imaginary price tag bubbles pop up on people's clothes...because you can look at at least 90% of stuff women are wearing and know (a) where they got it, (b) what season it came from, (c) how much it cost - originally AND on sale and (d) what mall it was from.
See, I shop alot. I don't really buy much...seeing as single mom's who work for the govenment and owe more in student loans then I will ever make in a 5 year period rarely BUY many things. But I look. And I try things on. And I IMAGINE what I would buy if I miraculously came upon a money tree (the one my parents swore didn't grow in our backyard, but I secretly thought did until I was, oh, 19)...
So the other night I was walking around the mall, per the usual "kid free night activity"...and I saw lots of people. Teen girls, moms, old ladies...and I started to notice a pattern. I could tell where the clothes was from. And this is not "labeled" clothes, ala Seven jeans or polo shirts. No, this was sweaters from Kohls, a tee shirt with ruching from Gap (spring 2010) and Nine West nude heels (holiday 2010)...I could IDENTIFY random stranger's clothes. And I knew (roughly) what they paid...either full price or sale. Because a good shopanista always knows the sale price of things they covet.
And I started to feel guilty. Like I was peering into these women's closets and wallets and could identify how much money they had. Were they frugal buyers who only splurged on a few nice things or shopaholics who waited and stalked clothes and bought tons of sale at the end of the season...
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